Meet the faces behind Hug & Fable

Hug & Fable was born from a shared love of thoughtful design, storytelling, and the small moments that bring people closer.

Co-founders David and Tanya, the award-winning designers behind The Drifting Bear Co., have spent over a decade creating personalised gifts that capture emotion through craft and design. Their passion for meaningful, tactile products found a new home in Hug & Fable. 

They’re joined by Pete and Emma from Bunker Media, whose years of expertise in marketing, web design, photography & film, bring the stories of Hug & Fable to our customers.